Interesting Startups in the United Arab Emirates

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Startups in the UAE: top-10 success stories and lessons for entrepreneurs

The UAE is a global leader in business projects and startups. Annually, developments and ideas from local entrepreneurs top the charts, and companies continue to grow steadily. The success is facilitated by a favorable economic environment, advantageous geographical position, and substantial contributions from the state, which aims to support business development in the region.

If you want to invest profitably abroad or open your own business, you need to know about the best UAE startups in recent years, which have become examples of real success.


GrubTech, founded in 2019, uses a SaaS solution for digital optimization of the restaurant business and kitchens. The integrated POS system simplifies the restaurant's sales process for the owner. The development has brought the owners $18.4 million, or 67.5 million dirhams.


Rain is a rapidly growing Middle Eastern cryptocurrency exchange. Based in Bahrain, its division in Abu Dhabi received a license in 2023 to provide brokerage services and digital asset storage services in the United Arab Emirates. Now, institutional and some retail clients of the cryptocurrency exchange in the UAE have the opportunity to buy, sell, and store virtual assets. The exchange also offers customers the opportunity to open bank accounts in the UAE and fund them using local payment systems. Rain raised $110 million from investors in the latest funding round. According to expert evaluations, the final value of the company reached $500 million.


MyEatPal is a United Arab Emirates startup in the food technology sector, which also annually gains momentum in the UAE. The project aims to develop and disseminate healthy eating among local residents. On the website, you can select an individual diet, include preferred and disliked products, and develop a daily menu with the necessary nutrients and micronutrients.


RemotePass, similar in operation to GrubTech, allows business owners to remotely manage all processes and teams, hire and manage employees. Anyone can go to the official website, register an account and their own business on the platform to start using the built-in tools.


Getbee is a platform for online sales and video communication for entrepreneurs. With the service, business owners can make purchases in real-time in their online store or on their site. It allows for interaction with customers remotely as effectively as if they were in a physical store. It is ideal for consultations, for example, on expensive and limited-range products.


Zenda is a mobile banking and online payment service specializing in paying school bills. Parents can conveniently pay school fees, split payments, and store all information in one application. Schools can register on Zenda and accept all payments through a personal account.


Englease is a convenient and modern platform for learning English, specially developed for residents of eastern countries. The service has gathered leading platforms and programs for language learning, obtaining more than $3.4 million from investors on this idea.


99Starz is a platform for gamers and computer game enthusiasts that allows earning on their favorite hobby using NFT technologies. The project was warmly received by investors and continues to be actively financed to this day.

Finyal Media

Finyal Media is an online platform that has gathered numerous podcasts from around the world on various topics. The service was created to support and develop youth from Arab countries. The project is specific and engaged in a narrow sphere, but collected almost $500,000 from investors.

Koala Picks

Koala Picks is another project in the food sector. The company specializes in healthy snacks for children and sells products without gluten and milk. The project's mission: to provide healthy and safe nutrition for children who often become victims of advertising, junk food, and unhealthy food.

Conclusion: Advantages of Startups in the UAE

The Emirates actively participate in investing in national and global projects. Authorities support innovation by providing financing programs, grants, and investments for the development of local entrepreneurship.

If you want to implement your own business idea in Dubai – the capital of entrepreneurship, contact The Level Consulting. We will assist with company registration, document preparation, and account opening. Your business will comply with legislation norms, receive all necessary licenses, and be ready to make its first deal.

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Learn about the benefits and details of starting or relocating a business in the UAE