Trade mark registration services

The process of trademark registration for firms in Dubai involves a series of steps to ensure the exclusive use and legal protection of a brand name.

Recognizing a brand as a valuable asset, the UAE's Trademark Registration Law (Federal Decree-Law no. (36) of 2021) safeguards companies from the unauthorized use of their registered trademarks within the region.

Registering a trademark bolster both - brand integrity and potential profits!

What is Trade Mark?

A Trademark is everything that takes a distinctive shape of names, words, signatures, letters, symbols, numbers, addresses, seals, drawings, pictures, engravings, packaging, graphic elements, forms, colour or colours or a combination thereof, a sign or a group of signs, including three-dimensional marks, hologram marks, or any other mark used or intended to be used to distinguish the goods or services of a facility from the goods or services of other facilities, or to indicate the performance of a service, or to conduct monitoring or examination of goods or services. A distinctive sound or smell may be considered as a Trademark.

The trademark registration procedure encompasses several key components:

1. Trademark search: this is the initial step where brand owners conduct searches to identify any similar or identical trademarks, both registered and unregistered. This helps to ensure the uniqueness of their brand.
2. Identification of relevant classes: selecting the appropriate classes and subclasses is crucial. This choice should align with the company's business activities and strategic goals, considering potential future expansions. Incorrect or incomplete classification can limit a brand's application in future areas of activity.
3. Trademark monitoring: vigilant monitoring of trademarks is essential to protect against potential profit loss and to secure intellectual property rights.
4. Trademark registration: the most critical step is registering the trademark in the jurisdiction where the company operates. Trademark protection is only valid in the countries where it is registered.
5. Timeframe: the overall process for trademark registration typically spans 5-6 months.

Required documentation for company’s trade mark registration include:

• Emirates ID, passport copy, visa copy;
• UAE trade license;
• A high-quality representation of the trademark logo in PDF or JPG format;
• A list of goods or services to determine the applicable classifications;
• A power of attorney, notarized and legalized in the UAE;

For Individuals, the necessary documents are:

• Trademark in PDF and JPG format;
• Passport copy, Emirates ID copy;
• Residential address;
• Notarized and UAE legalized power of attorney.

This comprehensive process ensures that the intellectual property of businesses in Dubai is adequately protected and managed.